lipflip – Lava is expanding its Storm 5G lineup with the launch of two new models—Storm Play 5G and Storm Lite 5G. These smartphones will debut in India on June 13 at 12am IST. Lava has partnered with Amazon and its official online store for sales. This launch follows the December 2023 release of the Lava Storm 5G base model.
The Amazon microsite is already live, revealing key specifications and offering visual teasers. Both models aim to provide competitive features in the affordable 5G smartphone segment. Lava has strategically positioned the new devices to appeal to users seeking premium performance at budget prices. Their specifications highlight the brand’s focus on hardware efficiency and visual design.
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Lava Storm Play 5G brings world-first MediaTek Dimensity 7060 chipset
Lava has confirmed that the Storm Play 5G will be powered by the MediaTek Dimensity 7060 SoC. This makes it the first smartphone globally to feature this newly introduced chipset. The Dimensity 7060 is expected to deliver significant performance enhancements, particularly in graphics and multitasking capabilities.
The Storm Play 5G also supports LPDDR5 RAM, which offers high-speed memory performance for gaming and app usage. It comes paired with UFS 3.1 storage, ensuring faster data access and quicker app loading times. These specifications align the Storm Play 5G with performance-focused smartphones in higher price ranges. Design-wise, the phone stands out with a horizontally raised band across its rear panel. This design detail is visually similar to the Google Pixel’s camera layout. The phone features a vertically aligned dual-camera setup placed on the top-left side.
Storm Lite 5G will debut India’s first MediaTek Dimensity 6400-powered smartphone
The Storm Lite 5G will be India’s first smartphone to feature the MediaTek Dimensity 6400 chipset. Lava has confirmed this chipset choice through both its marketing materials and the live Amazon listing. The Dimensity 6400 aims to deliver energy-efficient performance with support for 5G connectivity and better thermal management.
While detailed performance metrics are not yet available, this processor is expected to enhance daily usability with a focus on efficiency. It is likely targeted at users seeking dependable performance without the high price tag of flagship models. Lava’s decision to use this chip reflects its intent to lead in affordable 5G technology adoption.
Like its sibling, the Storm Lite 5G will feature a dual rear camera setup. It includes a 50-megapixel primary sensor, although details about the secondary sensor remain undisclosed. Visual teasers hint at a minimalist design approach with clean lines and a rear finish that emphasizes modern styling.
Both models sport 50MP cameras with dual-lens setup and LED flash
Both the Storm Play 5G and Storm Lite 5G come with dual rear cameras. The primary sensor in both models features a 50-megapixel resolution. The second lens has not yet been specified, but it is likely to be a depth or macro sensor. These secondary cameras typically support portrait photography or close-up shots. An LED flash module accompanies the camera setup to assist with low-light photography.
On the Storm Play 5G, the design mimics the aesthetic of high-end phones like the Google Pixel series. These stylistic choices show Lava’s intent to combine functionality with visual appeal. Both phones aim to stand out in the budget 5G space not just through hardware, but also design.
Lava aims to challenge rivals in India’s competitive 5G smartphone segment
With the launch of the Storm Play 5G and Storm Lite 5G, Lava is looking to strengthen its foothold in the competitive Indian smartphone market. The company appears to be focusing on delivering modern features at accessible price points. Their emphasis on first-in-segment processors and enhanced camera capabilities reflects this goal.
Lava is targeting users who want high-speed connectivity, powerful multitasking, and an up-to-date Android experience. The Dimensity 7060 and Dimensity 6400 chipsets suggest Lava’s focus on delivering future-ready devices. Their partnerships with major e-commerce platforms also ensure wider reach across different user demographics.
As India’s 5G rollout continues, devices like the Storm Play 5G and Storm Lite 5G could see strong interest from tech-savvy and budget-conscious consumers. Their successful reception may determine how Lava competes against established brands like Redmi, Realme, and Samsung in the 5G entry segment.