lipflip – Apple has faced mixed results with its attempt to diversify the iPhone lineup. Especially with models outside the main base, Pro, and Pro Max ranges. The iPhone 16e, launched in 2024, is now being cited as a commercial failure. It joins other less popular variants like the iPhone 13 mini, iPhone 16 Plus. And iPhone Air in Apple’s list of products that failed to resonate with consumers.
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Reports indicate that the iPhone 16e is falling short of expectations. Especially when compared to previous models like the iPhone SE. Counterpoint Research found that the iPhone 16e made up just 8% of Apple’s total sales during its first full month. This marks a significant drop compared to earlier iPhone SE models, which performed better during similar timeframes.
The launch price seems to be a major issue. The iPhone 16e’s initial cost, starting at $389 for refurbished models on Amazon, has been blamed for its underwhelming sales. The price point has likely alienated potential buyers who expected a more affordable alternative to the flagship iPhone 16. Despite Apple marketing it as a budget-friendly option, the iPhone 16e has failed to compete with the company’s higher-end offerings.
Further complicating matters, the iPhone Air, another attempt at a lower-priced model, is reportedly falling short of expectations. In fact, rumors suggest that Apple might even delay the launch of the iPhone Air 2 due to lackluster demand. With both the iPhone 16e and iPhone Air struggling to gain traction, Apple’s efforts to expand its iPhone portfolio beyond the flagship models seem to be faltering.
What to Expect from the iPhone 17e in 2026
Despite the challenges with the iPhone 16e, Apple remains committed to its strategy of offering lower-cost alternatives. According to sources, Apple is already planning the release of the iPhone 17e in the spring of 2026. While it’s unclear if the 17e will address the issues faced by its predecessors, the company seems determined to continue experimenting with its ‘e’ models.
Apple has historically given lower-priced models only one or two chances to succeed. If the iPhone 17e doesn’t perform well, Apple will likely shelve it, just as it did with the iPhone 16e and other failed variants. However, the company may adjust its pricing strategy, product features, or marketing approach to better meet consumer demand.
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The future of the iPhone Air 2, which has faced its own challenges, remains uncertain. While the iPhone 17e might launch first, Apple’s delayed Air 2 could arrive later in 2026, though it will need to address key consumer concerns about price and performance to succeed.
Apple’s commitment to the ‘e’ line suggests that the company is not ready to give up on this segment just yet. However, it remains to be seen if the iPhone 17e will fare better than its predecessors or if Apple will eventually focus solely on its flagship models.