Simplicity Patterns

I just saw John Medea's (MIT Media Lab) inspiring talk “Simplicity patterns” from TED this morning.

Creating good design, technology, or even business models is difficult. On the one hand you want to archive maximum functionality, thus your solution might get quite complex. On the other hand more and more of your customers are interested in simplicity and are willing to pay for it.

In his book “10 Laws of Simplicity” John Medea offers guidelines to balance simplicity and complexity.
You can find a very short (and incomplete...) outline of his 10 laws on his website.